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Description:

Georg Jensen, who market themselves as the only true Scandinavian Luxury Lifestyle brand required a floor for their new chain of showrooms in Asia that would match their design ethos and their brand.

As a result of this collaboration Imondi created the hand-crafted and custom-designed White Mountain finish.

This particular installations shows the White Mountain finish in the Georg Jensen store in the five-star Peninsula Hotel on the Bund.

The White Mountain, now part of the Imondi Chocolate Range, is made from engineered White Ash which is then hand-finished and protected by lacquer.

Helping achieve the contemporary look required in the Georg Jensen stores was Imondi's Chocolate range, a 220mm width and 2.2m length contemporary Ash with White Mountain finish, a natural choice for this project.
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